BBC apologises for banner advertising on Doctor Who

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06:07 pm April 25th, 2010

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			BBC apologises for banner advertising on Doctor Who - athene

deinonychus_1


	BBC apologises for banner advertising on Doctor Who
	For everyone who ranted (and complained) on my post last night about the banner spoiling Doctor Who, take a look at this: http://news.bbc.co.uk/1/hi/entertainment/8642854.stm Guess people power and complaing does get results occasionally, after all. Tags: doctor who, rant, tv Current Mood: satisfied

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	Comments

	From: bloomeenee	Date: April 25th, 2010 05:11 pm (UTC)		(Link)

Ah! That explains why I didn't know what you meant... I was watching it with subtitles, which covered the banner up

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	From: deinonychus_1	Date: April 25th, 2010 06:05 pm (UTC)		(Link)

it was most annoying, it just popped up right in the middle of the Doctor's 'never put me in a trap' speech, spoiling the entire mood of the climax. Fingers crossed they'll think twice about doing it again in such a pivotal moment of a programme.

Edited at 2010-04-25 06:05 pm (UTC)

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	From: prehistoriccat	Date: April 25th, 2010 05:23 pm (UTC)		(Link)

That's great ... but will it actually make a difference? There was something on "Points of View" a few weeks ago about the same issue happening on Eastenders, and the BBC rep who was on said the comments had been "noted" and that they would take more care in future ... hmmmm.

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	From: deinonychus_1	Date: April 25th, 2010 06:07 pm (UTC)		(Link)

Hmmm, it doesn't inspire confidence when they say things like that and then just keep doing it. You'd think they'd take more care with the big ratings type shows, though, wouldn't you?

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	From: steamshovelmama	Date: April 25th, 2010 05:40 pm (UTC)		(Link)

Should bloody well think so, too! OTOH talk is cheap - let's see if they refrain from doing it again.

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	From: deinonychus_1	Date: April 25th, 2010 06:09 pm (UTC)		(Link)

Indeed, the proof will be in whether it happens again. It's bad enough when they talk over the end credits and music, but if they absolutely *have* to advertise what's coming next, I'd rather they did that than during the programme itself.

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	From: lil_shepherd	Date: April 25th, 2010 06:11 pm (UTC)		(Link)

I hate to tell you this, but that 'apology' does nothing of the kind. It just says that this particular IPP was at an 'inappropriate' time. What it does not say is what they consider appropriate. Ten minutes earlier, maybe? The moment when Steve Davis made that stunning shot to get through to the quarter finals? The closing scenes of Casualty, Spooks or Planet Earth?

If they have to use these things (and they don't) it doesn't matter on bad entertainment progs or reality shows, but it matters very much for drama and sport, when it is never appropriate.

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	From: deinonychus_1	Date: April 25th, 2010 06:16 pm (UTC)		(Link)

well, true, it wasn't exactly a gushing apology, but at least it was some acknowledgement that they cocked up. Although it remains to be seen whether or not they refrain from doing it again. I can't say I'm holding out *much* hope, but you never know.

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	From: lil_shepherd	Date: April 25th, 2010 06:32 pm (UTC)		(Link)

Apparently a few weeks ago they did the same thing with Eastenders and apologised and promised not to do it again.

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	From: telperion_15	Date: April 25th, 2010 06:29 pm (UTC)		(Link)

As others have said, we shall have to wait and see whether they actually learn from this.

Reminds me of some letters that I think were in the RT recently, where someone had complained about voiceovers/squashed credits at the end of shows, and the Beeb said it had done research, and found that most people weren't bothered by it, and someone else wrote in and pointed out that if most people weren't bothered by it, why were there so many complaints letters being written?

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	From: deinonychus_1	Date: April 25th, 2010 06:43 pm (UTC)		(Link)

Given that apparently they didn't show the banner on the HD broadcast, I can't help but have a little cynical thought that it's all a ploy to make the viewing public spend more money on fancy upgrades or whatever. While I'm not entirely certain exactly what benefit the BBC would get out of this, it makes me wonder why they feel it's okay to do it on the regular broadcast but not on the other.

I suppose they've acknowledged the cock up, even if it's not exactly a reasuring promise that it won't happen again.

Re the letters, it makes you wonder exactly what 'research' they did to determine who wasn't bothered by it?

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	From: telperion_15	Date: April 25th, 2010 06:49 pm (UTC)		(Link)

Well, I believe the schedule is different on the HD channel, so presumably if the Rainbow prog wasn't on after DW there, the graphic wouldn't have been needed...

The whole thing's still bloody annoying though - I just rewatched the ep while I was having my tea and growled at it all over again!

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	From: deinonychus_1	Date: April 25th, 2010 07:34 pm (UTC)		(Link)

I'm re-taping it on the BBC3 repeat as we speak. Admitedly this means it has the BBC3 logo in the top corner, but that's far easier to ignore. Fingers crossed they don't decide to advertise anything over the end of *this* broadcast. I watched it on the i-player when I wanted to rewatch while having my tea today.

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	From: reggietate	Date: April 25th, 2010 09:49 pm (UTC)		(Link)

Let's hope it doesn't happen again - but given the Beeb's recent record on DOGs and the like, I'm not overly hopeful.

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	From: deinonychus_1	Date: April 26th, 2010 07:12 am (UTC)		(Link)

they're not exactly inspiring confidence with their less than enthusiastic admission that they cocked up. Let's see what happens next week.

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